Resume

 

PROFESSIONAL SUMMARY

Award-winning designer with 10+ years of experience crafting thoughtful, functional design in fast-paced, collaborative environments. I approach every project with a strategic, design-thinking mindset, with hands-on expertise across print, branding, digital marketing, UX/UI, and motion. I thrive under tight timelines without compromising quality, bringing a sharp eye for detail, a curiosity for what’s next, and a constant drive to evolve.

professional EXPERIENCE

Lead Brand Designer | Alto | Marketing
May 2023 – Present

  • Creative Direction & Brand Ownership: Serving as the sole creative lead defining the brand’s visual North Star, 
I established a standardized design system and "asset waterfall" while managing vendor and developer workflows 
to ensure high-fidelity execution.

  • Web Experience Redesign: Spearheaded the full redesign of Alto’s web experience, implementing UX/UI optimizations that drove a 15–20% increase in user conversion.

  • Systems & Automation: Developed a "self-serve" toolkit and template library for Marketing and Sales, empowering teams to produce on-brand collateral independently and significantly reducing ad-hoc design requests.

Senior Graphic Designer | Arcadia | Brand Marketing
Feb 2022 – Feb 2023

  • Partnered with the Brand Director to overhaul the corporate website, simplifying complex tech value 
propositions into a high-converting, consumer-facing visual identity.

  • Standardized visual quality across all marketing channels; collaborated cross-functionally to maintain brand integrity while accelerating asset production for the marketing funnel.

Senior Graphic Designer | Gensler | Global Marketing & Brand Strategies
Aug 2011 – Feb 2021

  • Global Publication Leadership: Directed the design and production of high-profile, client-facing publications, including the Gensler Design Forecast and Annual Reports, leveraging specialized print finishes to uphold premium brand positioning.

  • Omnichannel Brand Marketing: Executed global marketing strategies by developing a broad spectrum of strategic collateral while maintaining strict brand governance across diverse regions and practice areas.

  • Operational Growth & Mentorship: Evolved from a foundational role to a lead contributor, managing complex project timelines and collaborating with external vendors to deliver high-fidelity creative solutions at scale.

EDUCATION

Academy of Art University, School of Graphic Design | San Francisco 

Bachelor of Fine Arts | Cum Laude Honors

CORE COMPETENCIES

  • Brand Strategy & Identity

    Brand strategies and ownership, brand governance, and global design systems

  • Art Direction & Editorial

    Publication design, specialized print production, and environmental graphics

  • Omnichannel Marketing

    Integrated B2B & D2C campaigns, performance-driven creative, and asset waterfalls

  • AI-Augmented Design

    Leveraging Generative AI for rapid prototyping, strategic prompt engineering, and workflow automation

  • Digital Product & UX/UI

    Web experience redesign, conversion rate optimization (CRO), and responsive design

  • Motion & Narrative

    Video editing, motion graphics, and visual storytelling for executive presentations

Technical Proficiency

  • Design & Prototyping

    Figma, Adobe Creative Suite (InDesign, Illustrator, Photoshop, After Effects, Premiere Pro)

  • Web & Implementation
    Webflow, WIX, Wordpress, standardizing developer handoffs, and managing vendor workflows

  • AI & Creative Productivity

    Claude, ChatGPT, Gemini

  • Operations & Collaboration

    Design ops, template automation, and cross-functional team leadership

  • Productivity Suites

    Google Workspace, Microsoft 365 (Expert-level PowerPoint), Notion, Monday

AWARDS

2021 Gensler Research and Innovation Award
2014 Creative Quarterly Top 25 Graphic Designers Award
2014 Creative Quarterly Issue 35 Project Showcase: Red Stripe Beer Redesign